10-10-10: A Life-Transforming Idea

10-10-10: A Life-Transforming Idea
by Suzy Welch

10-10-10: A Life-Transforming Idea
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Book Summary Information

Author: Suzy Welch
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-04-14
ISBN: 1416591826
Number of pages: 240
Publisher: Scribner

Book Reviews of 10-10-10: A Life-Transforming Idea

Book Review: An Idea for Your Life Time
Summary: 5 Stars

10-10-10: A Life-Transforming Idea

I have had Suzy Welch's new book, 10-10-10: A Life-Transforming Idea (Scribner, ISBN 978-1-4165-9182-5), for a few weeks now and have been reading it diligently but knew that the review was going to get written today, whether I had my personal example for you all or not. I wanted to truly try the 10-10-10 process before recommending the book to anyone. I could see it working in any life decision, especially with the personal examples that Welch gives in the book, but wanted to be sure.

I immediately sympathized with Suzy Welch at the beginning of her book as she was trying to balance way too much work, way too much motherhood. It is a position I think all mothers get in, with or without thinking. We want to be sure that our children see what we value in life so we spread ourselves so thin that the next decision may literally push us over the edge. Welch has a method for making decisions that should prevent us from that reaching that precipice. The same process can be used in making business decisions and can be taught to our children to prevent them from making the mistakes - or learning life experiences, as I once called some of the mistakes - we made in finding our way.



In the decision making process that is the heart of 10-10-10, one should look at decisions through a multi-tiered lens. How will life be ten minutes after the decision? How about ten months? How about ten years? Now, as Welch says, these are arbitrary times but represent now, the close future and the distant future. In some decisions, this may be 10 minutes, 10 days and 10 months which is the way I dealt with my decision.



I had been presented with a new client. My gut instinct was that I could not do what the woman was looking for in a virtual assistant. Then, I allowed myself to be talked away from my initial reaction. I suggested to the potential client - who was really not looking to pay me my worth for the projects she was proposing - that I try a small project for her so we could both see if we were a fit. Upon finishing the project with a few difficulties but nothing unsurmountable, I let the potential client know I was done. In the course of two days, I had suddenly received eight emails from her. I knew I needed to take a long look at what her product was and what her project was.



Should I take on this client? was the start of my 10-10-10 process. Because I knew that the client would not last ten years, I processed through the lens of 10 minutes, 10 days and 10 months. In ten minutes time, I would be fine. Not much would change but in ten days time, I anticipated the expectations of myself and my new client would exceed the monetary value of the project. In ten months time, I was sure I would be disgusted with myself for having taken on the client as I needed the monetary relief and I would not be working as well as I should due to my dislike of the project. My decision was made.



I started working for myself to have control over my time and my life. This project would not fit in my area of expertise nor in the time frame I am looking to work. I may not have come to this conclusion without looking at the project through this lens.



I strongly recommend that you all think about purchasing Suzy Welch's 10-10-10: A Life-Transforming Idea. If you click the book above you will be taken to Amazon.com and how to purchase the book. If you want more info on Suzy or the idea, consider checking out Suzy's YouTube channel or following her on Twitter. The links are below.


Suzy Website -[...]


Suzy on Twitter - [...]


Suzy's You Tube Channel - [...]

Summary of 10-10-10: A Life-Transforming Idea

Today, the world offers us more options than in any previous era, but it also pushes us to have more priorities, to make more choices, and to make them faster. The result: a crisis of doing too much, or not enough, and making our decisions based on impulse, stress or guilt. This is particularly true of women. Suzy Welch draws on her own experiences and stories from the lives of others to reflect on how patterns of decision-making lead to frustration or sadness. But Suzy offers an exciting, effective strategy that can change that course. The rule is deceptively simple: when faced with a decision, determine the consequences and outcomes of your various options in 10 minutes, 10 months, and 10 years; but the results are extraordinary. Using the framework of 10-10-10 will allow you to sort out the ramifications of your decisions and to match them with the expectations and values you hold dearest. Most importantly, it allows you to chart a path in the direction you want, and to head confidently towards it with focus, balance, and joy.
Book Description
Any choice you make -any decision -will benefit from 10-10-10. We all want to lead a life of our own making. But in today's accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and time again, and against our best intentions, by the demands of the moment? A transformative new approach to decision making, 10-10-10 is a tool for reclaiming your life at home, in love, and at work. The process is clear, straightforward, and transparent. In fact, when you're facing a dilemma, all it takes to begin are three questions: What are the consequences of my decision in 10 minutes? In 10 months? And in 10 years? Sound simple? Not quite. Recounting poignant stories from her own life and the lives of many other dedicated 10-10-10 users, Suzy Welch reveals how exploring the impact of our decisions in multiple time frames invariably surfaces our unconscious agendas, fears, needs, and desires -- and ultimately helps us identify and live according to our deepest goals and values. 10-10-10's applicability is uniquely broad. Whether it is used by college students or busy mothers or senior business executives, artists, government administrators, or entrepreneurs, 10-10-10 has shown its effectiveness in decisions large and small, routine and radical, consistently changing lives for the better. Readers of O magazine discovered this pragmatic and innovative idea when Suzy Welch first introduced it in her column. Now, in this immensely useful and revelatory book, she fully explains the power of 10-10-10, a transformative idea that can replace chaos with consistency, guilt with joy, and confusion with clarity.

Suzy Welch on 10-10-10 Parenting

I'll never forget the first time my husband saw me use 10-10-10 withSuzy Welch my four kids. It was back in 2001, and the six of us were standing around in the kitchen as I fixed dinner. Jack I and had just begun dating and, not surprisingly, the 11-and-under crowd was acting up. Finally, the shenanigans got so bad that Jack left the room, purportedly to check a baseball score.

And when he snuck back a few minutes later?tranquility had been restored.

"What the heck did you just do?" Jack whispered to me, incredulous.

"We just had a little conversation," I replied.

"You mean, you threatened them?" he suggested. I burst out laughing.

"Allow me to introduce 10-10-10, Jack," I said. "It?s how I raise my kids."

Today, 10-10-10 is how Jack and I--and thousands of other parents--bring understanding and joy into our families. It?s our philosophy and our practical guide. How? Well, 10-10-10 is a decision-making process. Applied regularly, it gives parents as a team a shared language to talk about choices and their consequences, in matters both major and mundane. It surfaces values and expectations. It diffuses crises; it teaches responsibility. Invariably, it increases trust. And best of all, it does so swiftly and with remarkable ease. Now, I realize parenting can?t ever be easy. But I assure you that 10-10-10 makes it easier. Indeed, you only have to see 10-10-10 in action once to discover, as Jack did back in the kitchen that day, that parenting can be transformed for the better, by how we decide to decide.

The Top Ten Facts of Life College Forgot to Teach You

1. Everything you think you know about your career will seem thoroughly amusing to you in a couple of years, if not sooner.

2. That's because, despite your best intentions at the moment and the desperate hopes of your parents, your career path will not be a straight line. Instead, it will zig and zag, over many years and rocky terrain, as you inch ever closer to the work you were--yes--born to do.

3. Such work will touch your soul, fill you with meaning, put you in daily contact with people who get all your jokes?and always feel just a little bit too hard.

4. You can find the work you were born to do more quickly and with much less angst if you know your authentic values from the get-go.

5. Discovering your authentic values is easy. All you have to do is ask yourself three questions that will make you squirm.

6. At the very same time that you are trying to make sense of your career, you will also be trying to figure out something even more important and more confusing. Love.

7. Despite your best intentions at the moment and the desperate hopes of your parents, your love life won't be a straight line either.

8. You can, however, find a happy ending more quickly and with much less angst if you understand the "The Theory of the Third Force" from the get-go.

9. Understanding "The Theory of the Third Force" is easy. All you have to do is come to grips with the fact that loving your partner isn?t enough. You have to love your relationship too.

10. Finally, as you make the crucial decisions that will help build your career and find love, remember this. School teaches you that life is about success. Life teaches you life is about happiness.

(Photo © Deborah Feingold )

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